MKTG 416

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International Marketing

Marketing and Global Supply Chain Marriott School of Business

Course Description

International market entry strategies, export marketing, joint ventures, and other market entry modes. Regional/National markets; cultural, political, legal environments. Negotiations, trade financing, marketing mix.

When Taught

Fall and Winter

Min

3

Fixed/Max

3

Fixed

3

Fixed

0

Other Prerequisites

For Marriott School majors or Global Business and Literacy minors only.

Recommended

Bus m 430

Title

Managing Foreign Market

Learning Outcome

Be prepared to enter and succeed as a manager in a foreign market.

Title

Marketing Concepts

Learning Outcome

Apply relevant marketing concepts in current, cross-cultural and/or global contexts.

Title

Marketing Concepts

Learning Outcome

Use verbal and written case method skills related to international marketing.