DESGD 491R

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Collaborative Design: Brand & Strategy

Design College of Fine Arts and Communications

Course Description

Well-designed interactive products become most successful when they account for the complete context of their creation: from business strategy and brand narrative to well-crafted interfaces and targeted end goals. Consequently, the best products require collaboration between various domains working toward a common goal. Every student in this class will gain rich experience in developing a brand and strategy for a real-world product or business creation.

When Taught

Fall

Fixed

3

Fixed

6

Other Prerequisites

Admission to BFA or instructor approval

Recommended

Students will be collaborating with teams from various majors. Students may consider taking DESGD

Title

Teamwork

Learning Outcome

Students will effectively leverage cross-discipline team product work.

Title

Strategic design choice

Learning Outcome

Students will demonstrate an ability to create work that achieves strategic needs and works within functional coded product or real business.

Title

Brand strategy & storytelling

Learning Outcome

Students will develop, articulate, and pitch product strategy and brand storytelling as key elements of design decisions.

Title

Brand identity & design systems

Learning Outcome

Students will be able to develop strategic brand identities with coordinated design systems.